The world was rushed into a society-level digital transformation in 2020, with more people purchasing goods and services online than ever before. This has given businesses tremendous opportunities to connect to a growing online customer base. But at the very same time, we have seen sweeping restrictions around cookies and user identifiers, vital tools for today’s advertiser.
You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors.
Whether you can call yourself a data scientist if you can't code is as hotly debated as Brexit. Type the question "Can you be a Data Scientist without coding?" into Google and you'll get a hundred different answers. The opinion will vary wildly depending on whether the author is a coder, or a non-coder. Search the job listings, and you won't find a definitive answer there either. Rather than fill the internet with yet another opinion (as I am not a coder, my opinion would be quite biased), I thought I would perform a little meta analysis. For this post, I pooled data from about sixty different sources, to uncover current thinking on what is quite a debatable topic. You won't find all sources listed below, as I have no wish…
Most small and midsize businesses run on old software suites. Their systems no longer fit the demands of a work-from-anywhere world. Even worse, they are not well integrated, causing extra work for employees who spend long hours, often on personal time, toggling between programs to support what should be simple business processes. On top of that, poor software support erodes the vendor-customer relationship, because it makes conducting business more difficult.
Data has never been more important. It answers key questions that drive business growth. It helps organizations connect with customers and provide personalized experiences. It leads to smarter decisions grounded in both intuition and insights. And there’s a lot of it: According to IDC, more than 64 zettabytes (yes, zettabytes) of data were generated in 2020, and global data creation and replication will grow by 23% through 2025.
Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio […]
Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry […]
Imagine spending countless hours analyzing your data and finding a meaningful insight that can help shape direction of your business – the only missing piece is convincing functional stakeholders that your analysis is in fact valuable. In this article we will discuss learning resources offered by leading tools that help us communicate our data findings. In fact, no analysis no matter how thorough and complex it might be could yield any real value if the compelling recommendation is not provided to help company leadership take further action.
From sales targets to conversion rates, chances are you track a range of valuable analytics data. After all, this data allows you to create a winning marketing strategy and grow your business. The problem? It’s not always easy to make sense of the data, especially if it’s held across a bunch of different files on […]
As more businesses accelerate digital transformation initiatives, leaders are gaining a better understanding of the value of data, and want to scale analytics across their organization. However, on the road to becoming a data-driven organization, choosing an enterprise platform often presents leaders with compromises: Strong governance or agile, self-service? Deep, powerful capabilities or approachable features for broader use cases? A platform that’s readily scalable or cost-effective? You shouldn’t have to consider trade-offs in order to enable everyone in your organization to make better decisions, faster. And you shouldn’t have to stockpile point solutions to address the spectrum of needs for everyone from your specialized, power users to everyday business users. That’s why we’re making it easier for customers to get value from Tableau and to empower all of their employees to…
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data, made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a lot. By 2025, that number […]
Thirty years ago, a widely repeated joke was that CIO — the abbreviation for Chief Information Officer — really meant “career is over.” But as job tenures lengthened and the role became more institutionalized, the joke lost its relevance. Now, however, the most unstable C-suite job may be the Chief Data Officer, or CDO. Tenures are short, turnover is high, and as in the early days of the CIO role, many companies don’t seem to know exactly what they want from its incumbents. But the CDO job doesn’t have to be so unstable. We believe there are ways that its value can be made more apparent, and for benefits to be delivered quickly enough to prolong job tenures. A clearer definition of the role and a focus on business rather…
This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
The key to good reporting is making sure your data elicits the thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.
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