Marketing & Sales

The Ultimate Guide to Creating a Pitch Deck (with Examples and a Free Template!)

The Ultimate Guide to Creating a Pitch Deck (with Examples and a Free Template!)
As an agency, one of the most important resources you will need to create and develop is your pitch deck. It is one of the last steps in the funnel for converting your leads into clients, which, in turn, allows you to grow your business – a major problem for 47% of marketing agencies. It makes sense, then, to ensure that your pitch deck covers all bases and seals the deal. After all, nobody wants to go into a potential client meeting unprepared and underwhelm their audience.
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What Is Attribution Modeling and Why It’s So Important

What Is Attribution Modeling and Why It’s So Important
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
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The Complete Guide to Lifecycle Marketing

The Complete Guide to Lifecycle Marketing
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.
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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means more internal capacity for business […]
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Marketing Analytics Visualization — WordCloud

Marketing Analytics Visualization — WordCloud
WordCloud displays the most frequent words used in a text where the size of the text is proportional to the frequency it was used in the text; the larger the font, the more times the word appeared in the document.
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How To Design An Annual Report [+ Template & Examples]

How To Design An Annual Report [+ Template & Examples]
An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.
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Analytics On The Bleeding Edge: Transforming Data’s Influence

Analytics On The Bleeding Edge: Transforming Data’s Influence
Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. Email. And, a thousand other silos (depending on your company size). One outcome of this reality is that while every team works hard to do their very best work, it is […]
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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective
Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, […]
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How to Perform an In-Depth Technical SEO Audit

How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients. The post How to Perform an In-Depth Technical SEO Audit via @annaleacrowe appeared first on Search Engine Journal.
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14 Salesforce KPIs B2B Sales Teams Track the Most

You’re probably sitting somewhere wondering what a Salesforce KPI is.  We already know what key performance indicators (KPIs) are, but what are they in relation … The post 14 Salesforce KPIs B2B Sales Teams Track the Most appeared first on Databox.
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