As an agency, one of the most important resources you will need to create and develop is your pitch deck. It is one of the last steps in the funnel for converting your leads into clients, which, in turn, allows you to grow your business – a major problem for 47% of marketing agencies. It makes sense, then, to ensure that your pitch deck covers all bases and seals the deal. After all, nobody wants to go into a potential client meeting unprepared and underwhelm their audience.
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means more internal capacity for business […]
WordCloud displays the most frequent words used in a text where the size of the text is proportional to the frequency it was used in the text; the larger the font, the more times the word appeared in the document.
An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.
Analytics teams are named for the silos and limitations within which they trap themselves. Paid Media. Owned Media. SEO. BI. Customer Service. Data Warehousing. Email. And, a thousand other silos (depending on your company size). One outcome of this reality is that while every team works hard to do their very best work, it is […]
In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a…
Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, […]
Many companies rely too much on big data and analytics in their hunt for strategic insights. They’d do better if they actually went out and talked to their customers instead, as Toyota and Adobe do, because data is too rooted in what managers already think their..
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients. The post How to Perform an In-Depth Technical SEO Audit via @annaleacrowe appeared first on Search Engine Journal.
If you’ve ever dealt with marketing data, you’d probably agree that siloed data is the number one enemy of effective reporting and analytics. And while cloud-based data warehouses like BigQuery and Snowflake are great solutions for integrating, storing, and analyzing...
You’re probably sitting somewhere wondering what a Salesforce KPI is. We already know what key performance indicators (KPIs) are, but what are they in relation … The post 14 Salesforce KPIs B2B Sales Teams Track the Most appeared first on Databox.
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