Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from simple linear regression to techniques like ridge regression or Bayesian methods, marketing mix modeling is being reinvented for the modern age. Want to learn more about MMM? Read the pros and cons about marketing mix modeling vs. attribution modeling.