Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for improving website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.
Digital analytics is the process of analyzing digital data from various sources like mobile applications, websites, and other digital sources. Digital analytics is a tool used by organizations for collecting, measuring, and analyzing the qualitative and quantitative data.
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