Digital/Web Analytics Tools
Digital/Web Analytics Overview
Web Analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for improving website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.[4]
Digital Analytics
Digital analytics is the process of analyzing digital data from various sources like mobile applications, websites, and other digital sources. Digital analytics is a tool used by organizations for collecting, measuring, and analyzing the qualitative and quantitative data.[5]
Digital/Web Analytics Products
Databox
4.5
(4.5)
Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.
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databox.com
Dashthis
4.8
(4.8)
Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software. Try it free!
Read More…
dashthis.com
Supermetrics
4.3
(4.3)
Move your marketing data into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, or Snowflake with Supermetrics.
Read More…
supermetrics.com
Adobe Analytics
4.3
(4.3)
Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.
Read More…
adobe.com
Pendo
4.6
(4.6)
Your product will change the future, but first it must adapt to the present. Drive product adoption, customer loyalty, and team innovation with Pendo.
Read More…
pendo.io
Mixpanel
4.4
(4.4)
Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.
Read More…
mixpanel.com
TapClicks
4.4
(4.4)
A set of automated marketing solutions designed to work in unison, powered by your data. Endless customization with all your connectors in one place.
Read More…
tapclicks.com
Oribi
4.2
(4.2)
Easily understand your website results. Get the actionable info you need. Try Oribi for Free
Read More…
oribi.io
Funnel
4.6
(4.6)
Supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports.
Read More…
funnel.io
Google Analytics
4.5
(4.5)
Analytics platform that enables businesses of all sizes to track users’ behaviors, gain marketing insights and more.
Read More…
analytics.google.com
AgencyAnalytics
4.8
(4.8)
AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (50+ integrations). Try it Free!
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agencyanalytics.com
Octoboard
4.2
(4.2)
Use Octoboard to build business performance dashboards and reports for your startup, clients and marketing departments.
Read More…
octoboard.com
Digital/Web Analytics Products
Databox
4.5
(4.5)
Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.
Read More…
databox.com
Dashthis
4.8
(4.8)
Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software. Try it free!
Read More…
dashthis.com
Supermetrics
4.3
(4.3)
Move your marketing data into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, or Snowflake with Supermetrics.
Read More…
supermetrics.com
Adobe Analytics
4.3
(4.3)
Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.
Read More…
adobe.com
Pendo
4.6
(4.6)
Your product will change the future, but first it must adapt to the present. Drive product adoption, customer loyalty, and team innovation with Pendo.
Read More…
pendo.io
Mixpanel
4.4
(4.4)
Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.
Read More…
mixpanel.com
TapClicks
4.4
(4.4)
A set of automated marketing solutions designed to work in unison, powered by your data. Endless customization with all your connectors in one place.
Read More…
tapclicks.com
Oribi
4.2
(4.2)
Easily understand your website results. Get the actionable info you need. Try Oribi for Free
Read More…
oribi.io
Funnel
4.6
(4.6)
Supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports.
Read More…
funnel.io
Google Analytics
4.5
(4.5)
Analytics platform that enables businesses of all sizes to track users’ behaviors, gain marketing insights and more.
Read More…
analytics.google.com
AgencyAnalytics
4.8
(4.8)
AgencyAnalytics helps digital marketing agencies build automated reports for clients. SEO, PPC, social media and more (50+ integrations). Try it Free!
Read More…
agencyanalytics.com
Octoboard
4.2
(4.2)
Use Octoboard to build business performance dashboards and reports for your startup, clients and marketing departments.
Read More…
octoboard.com
