SEO/SEM Analytics

Google is constantly working on its algorithms to improve search quality and give users the best possible answers to their search queries. However, it would be naive to think that algorithms can do the whole job flawlessly.  In addition to algorithms, Google also has a Search Quality team that manually reviews websites that show signs of unethical behavior. In fact, it is a full-time job for the Google Search Quality team to decide whether a particular website has or has not violated the rules.

According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic corgomes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. 

Most marketers know link building is one of the countless critical factors for boosting your search engine rankings in the eyes of the Google Gods.  However, the words you choose for linking out and into your site matter too – and quite a lot! Those words are called anchor text, and Google’s algorithms pay more attention to them than newbies (and even some marketing veterans) realize.

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. But as great as it sounds, it gets complicated. You start hitting snags. Conversions fall off. Things start breaking. Next thing you know, you’re in an account with skewed conversion data and no idea if the money put towards your ads is actually making a difference in your business’s success.

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance.  Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your

Many brands depend on Google media buying platforms for the success of their campaigns and many have relied for years on Google’s free solution, Google Ads. Formerly known as Google Adwords, Google Ads is the place to go for buying paid search advertising on the Google search engine. Google Ads campaigns can be managed directly...

Plus, most marketing execs don’t make data-driven decisions

Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first.  Now’s the time to adopt new privacy-safe techniques to ensure your measurement remains accurate and actionable. And while this can seem daunting, we’re here to help you succeed in a world with fewer cookies and other identifiers with new ways to respect user consent, measure conversions and unlock granular insights from your sites and apps. 

Want to see examples of tone of voice illustrated by brands’ 404 pages? Learn how to find and implement a tone of voice for your brand in 5 steps in 2021.

Google updates in-SERP travel planning tools as well.

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business?

Last November we announced that the page experience ranking change will go live on Google Search this year, in what we’re calling the "page experience update". To help publishers and site owners improve their page experience and prepare, today we’re announcing a few key updates.

Got an SEO experiment that you want to test? Here’s how to run an SEO split-test—without complex code or developer help.

Google Ads announced two updates to conversion tracking. Here's what advertisers need to know! The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.

The post A Marketers Guide to TF-IDF Optimization for SEO appeared first on CXL.

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk […]

Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.

A great PPC report tells a story. It is clear, concise, easy-to-read, and allows you to instantly see if the ads are moving the needle …

Just as nature abhors a vacuum, so too do marketers regard uncertainty. Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from high authority sites—but this still leaves a lot to the imagination.