Digital/Web Analytics

Funnel analysis: How to find and fix conversion problems

Funnel analysis: How to find and fix conversion problems
Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health. But before we get ahead of ourselves, let’s take a look at what funnel analysis even is and how Mixpanel can help you make the most of it.
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Google Analytics 4 Conversion Rate

Google Analytics 4 Conversion Rate
In Google Analytics, you can define any actions that are valuable to your business as a conversion. For example, someone completing your contact form, signing up for your newsletter, or making a purchase could all be considered conversions. And your conversion rate is the percentage of people (based on either sessions or users) who visit your website and complete your desired action, compared to your total number of website visitors.
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New Study Reveals Where Your Data Is Being Sent by Websites

New Study Reveals Where Your Data Is Being Sent by Websites
Whether you realize it or not we hand over our data every time we visit a website, use social media, or buy things (both online and in-person). Now new research is showing us where in the world our data is being sent and why. A new study by MacKeeper, a digital privacy software company, looked into 56 websites to see where your data is being passed on to.
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How Does Cookie-Less Tracking Work in Google Analytics 4

How Does Cookie-Less Tracking Work in Google Analytics 4
There are so many changes that come along with Google Analytics 4. From relatively small things like the loss of bounce rate to big changes like the introduction of data streams, GA4 is a whole new beast. But what's all this about cookieless tracking in Google Analytics 4? GA4 is promoted as privacy-centric and has
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How to Grow a Successful CRO Program

How to Grow a Successful CRO Program
Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent, some of the highest performing websites online see conversion rates as high as
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How to Set Up GA4 Web Tracking

How to Set Up GA4 Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4.
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How to Track Clicks on a Link in Google Analytics 4

How to Track Clicks on a Link in Google Analytics 4
If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?" Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more.
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Track Conversions Once per Session in Google Analytics 4

Track Conversions Once per Session in Google Analytics 4
In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the same session or not). […]
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SEO Website Analytics: Going One Step Deeper Into GA

SEO Website Analytics: Going One Step Deeper Into GA
Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities.
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The Plain English Guide to Demand-Side Platforms (DSP)

The Plain English Guide to Demand-Side Platforms (DSP)
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
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Access Google Surveys and Google Analytics 4 data in Data Studio

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to help you analyze your marketing investments and make decisions. You can now access your market research data with our new Google Surveys connector and connect to the next generation of Google Analytics with support for Google Analytics 4 properties. 
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Introducing the new Google Analytics

Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.
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The Marketer’s 5 Step Guide to Beacon Technology

The Marketer’s 5 Step Guide to Beacon Technology
Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size
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#GTMTips: Tips For Logging In Server-side Tagging

#GTMTips: Tips For Logging In Server-side Tagging
One of the largest costs in a server-side tagging can be logging. Google warns about this in their official documentation, and it’s definitely something to keep a keen eye on if your server-side endpoint processes enough data per month. How much should it process for logging to become an issue? It depends, but you could start seeing some impact once the endpoint processes >1 million incoming requests per month. The best way to find out if logging is a problem is to visit the Billing dashboard in your server-side tagging Google Cloud project and check what the portion of Log Volume is in your monthly costs.
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#160: Data Reliability and Observability with Barr Moses

You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you're torn between hoping that it's "just a data issue" (which would be good for the company but a black mark on the data team) and that it's a "real issue with the site" (not good for the business, but at least your report was accurate!). Okay. So, maybe you've never had that exact scenario, but we've all dealt with data breakages occurring in various unexpected nooks and crannies of our data ecosystem. It can be daunting to make a business case to invest in monitoring and observing…
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