Digital/Web Analytics

Migrating a website can be a problem-solving necessity—but it can also be risky.  Issues you may face range from losing ranks on search engines to completely losing parts of your website. Ouch.  Despite the potential technical trouble, you’re brave, tech-savvy, and up for the challenge.  And we’re here to help you mitigate the risks with our website migration checklist. We’ll list the most important steps to take to migrate a website, along with advice from SEO professionals to keep your migration SEO-friendly. 

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Reconciling Google Analytics and Search Console data can be difficult because the numbers don’t really match. The reason is because both services are solving different problems. Because of that reason, both services take different approaches to how data is collected and reported.

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot's Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it's vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn't have to. Let's explore the effective strategies marketers will implement to ensure they're still reaching new audiences and connecting with customers even without third-party data.

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post is exactly what you need. In it, I will walk you through the top benefits of Google Analytics 4. But keep in mind that these Google Analytics 4 benefits are listed in no particular order. Ready? Let’s go.

After auditing and working with many Google Analytics 4 setups, I noticed that some errors occur more often than others. Some of them are the result of the unintuitive structure/interface of GA4, others might be considered a misunderstanding. To help you with that, I have picked the 10 common Google Analytics 4 mistakes. In this blog post, I will explain what they are and how to fix/avoid them.

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

The world was rushed into a society-level digital transformation in 2020, with more people purchasing goods and services online than ever before. This has given businesses tremendous opportunities to connect to a growing online customer base. But at the very same time, we have seen sweeping restrictions around cookies and user identifiers, vital tools for today’s advertiser.

Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this data to confidently put one foot in front of the

The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. The post 10 Top Digital Marketing Trends to Watch Through 2021 appeared first on Search Engine Journal.

Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy. The post How to Create a Winning Content Strategy by Combining GA4 with a BI Tool appeared first on Search Engine Journal.

No matter who you are and what industry you work in — everyone makes mistakes. Whether you use the wrong date range in an Out ... The post 15 Mistakes You’re Making in Client Reporting Meetings appeared first on Databox.

Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health. But before we get ahead of ourselves, let’s take a look at what funnel analysis even is and how Mixpanel can help you make the most of it.

In Google Analytics, you can define any actions that are valuable to your business as a conversion. For example, someone completing your contact form, signing up for your newsletter, or making a purchase could all be considered conversions. And your conversion rate is the percentage of people (based on either sessions or users) who visit your website and complete your desired action, compared to your total number of website visitors.

Whether you realize it or not we hand over our data every time we visit a website, use social media, or buy things (both online and in-person). Now new research is showing us where in the world our data is being sent and why. A new study by MacKeeper, a digital privacy software company, looked into 56 websites to see where your data is being passed on to.

There are so many changes that come along with Google Analytics 4. From relatively small things like the loss of bounce rate to big changes like the introduction of data streams, GA4 is a whole new beast. But what's all this about cookieless tracking in Google Analytics 4? GA4 is promoted as privacy-centric and has

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent, some of the highest performing websites online see conversion rates as high as

With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4.

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?" Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more.

In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the same session or not). […]