Digital/Web Analytics

Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering …

Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities.

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to help you analyze your marketing investments and make decisions. You can now access your market research data with our new Google Surveys connector and connect to the next generation of Google Analytics with support for Google Analytics 4 properties. 

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.

Australian senators voted to pass the world-first law on Thursday but only after caving to pressure from Facebook to make changes which critics say pull the teeth out of the legislation.

Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size

In the marketing agency industry, staying power usually comes down to a few key things. Among them, transparency and results. It’s easy for young marketing . The post How Databox Helped Gravity Digital to Become More Efficient & More Profitable appeared first on Databox.

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad … The post Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads appeared first on Databox.

One of the largest costs in a server-side tagging can be logging. Google warns about this in their official documentation, and it’s definitely something to keep a keen eye on if your server-side endpoint processes enough data per month. How much should it process for logging to become an issue? It depends, but you could start seeing some impact once the endpoint processes >1 million incoming requests per month. The best way to find out if logging is a problem is to visit the Billing dashboard in your server-side tagging Google Cloud project and check what the portion of Log Volume is in your monthly costs.

You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you're torn between hoping that it's "just a data issue" (which would be good for the company but a black mark on the data team) and that it's a "real issue with the site" (not good for the business, but at least your report was accurate!). Okay. So, maybe you've never had that exact scenario, but we've all dealt with data breakages occurring in various unexpected nooks and crannies of our data ecosystem. It can be daunting to make a business case to invest in monitoring and observing…

Today’s marketplace favors businesses that can move fast, stay nimble, and leverage data to hone in on the most effective ways to sell their products. The post How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox appeared first on Databox.

No more slides or spreadsheets. These free marketing dashboard templates are plug-and-play and will allow you to quickly track your marketing metrics and KPIs.

Creating a management dashboard isn’t optional anymore. Learn why having one for your executive team to view results and KPIs is essential for success.

From cross-selling to offering tiered payment structures, creating new add-ons & more, there’s a lot you can do to optimize your average revenue per user.

What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.

Quarterly planning is the latest competitor to annual planning. Learn about quarterly planning’s benefits and why you should make the switch today.

Power up your executive dashboard with these 9 insightful KPIs and metrics as recommended by dozens of business owners and executives.

Our experts shared 20+ ways to be sure you’re getting the most out of your video marketing through Google Analytics’ YouTube data and tracking abilities