CXO Strategy

Inside IKEA’s Digital Transformation

Inside IKEA’s Digital Transformation
What does it mean for one of the world’s most recognizable retail brands to go digital? For almost 80 years, IKEA has been in the very analogue business of selling its distinct brand of home goods to people. Three years ago, IKEA Retail (Ingka Group) hired Barbara Martin Coppola — a veteran of Google, Samsung, and Texas Instruments — to guide the company through a digital transformation and help it enter the next era of its history. HBR spoke with Martin Coppola about the particular challenge of transformation at a legacy company, how to sustain your culture when you’re changing almost everything, and how her 20 years in the tech industry prepared her for this task.
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How to Invest in the Data Analytics Universe

How to Invest in the Data Analytics Universe
Just about every company worth its salt today uses data and analytics to better understand their customers and better meet their needs.  For some companies, such as Google, Amazon and others, data science is the very foundation of their business model - but these companies use data analytics in service of their broader core mission.  The universe of public companies that actually provide data and analytics solutions is far smaller and harder to define, but includes industry behemoths such as IBM, Microsoft, Salesforce, Oracle et al. for which data analytics is only one element of their solution suite.  There are also a number of other public companies that focus on the software and data infrastructure that enable data analytics.  This group is likely to rise as the sector matures and…
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Truck maker Oshkosh drives decisions with data

Truck maker Oshkosh drives decisions with data
American automotive manufacturer Oshkosh Corp. has designed and built specialty trucks for more than a century. But for the past several years, the Wisconsin-based company has been ramping up its data capabilities to drive decision-making. “We are focusing on developing predictive models for our businesses and functional areas,” says Anupam Khare, Oshkosh’s senior vice president and CIO. “In the last 18 months, we have developed roughly 35 analytic models.”
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A Data-Driven Approach to Identifying — and Retaining — Top Employees

A Data-Driven Approach to Identifying — and Retaining — Top Employees
The rise of digital collaboration platforms and new methods for harvesting data, along with new technologies and novel approaches for finding and managing talent, are redefining how companies will build their workforces going forward. Remote work has increased the sheer volume of digital communications and work product generated by employees, propelled by the mass adoption of collaboration platforms like Microsoft Teams and Slack. This type of employee data represents the keys to the human side of the corporate kingdom, and from it, practically every aspect of performance can be analyzed using technology available today, revamping talent acquisition and management. The possible use cases are limited only by the imagination. The so-called “war for talent,” bandied about in the media since it was coined by McKinsey & Company in 1997, is…
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The Rise of the Analytical CMO

The Rise of the Analytical CMO
In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is…
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4 tips for launching a successful data strategy

4 tips for launching a successful data strategy
Data. I find it somewhat astounding that four little letters are having such a profound impact on our social, political, and corporate worlds. Data is quickly becoming the world’s currency, which puts real pressure on CIOs to develop a high value strategy for their businesses. Most companies are teeming with data, but for a variety of reasons, have not been able to put it to good use. A bald allusion to the Rime of the Ancient Mariner comes to mind, “Data, data everywhere, but not a drop to use.”
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Why Data Storytelling is Essential to Strategic Business Cases

Why Data Storytelling is Essential to Strategic Business Cases
Senior Business Insights Analyst, Matthew Carmean, provides readers four tips to consider when pitching your next business case. Learn how data storytelling often features a much richer level of insights that connects to your audience’s emotions. Leading with a data story, you dramatically reduce the mental friction for your audience so they can see and understand what was happening.
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5 perspectives on modern data analytics

5 perspectives on modern data analytics
Some things don't change, even during a pandemic. Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 tech initiative expected to drive IT investment.
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Analytics in the cloud: Key challenges and how to overcome them

Analytics in the cloud: Key challenges and how to overcome them
Like so many other IT functions, data analytics is moving to the cloud. And as with other cloud-based endeavors, this presents both opportunities and challenges. One of the top 10 data and analytics technology trends for 2021 cited by Gartner is the use of open, containerized analytics architectures that make analytics capabilities more composable. This enables enterprises to quickly create flexible, intelligent applications that help data analysts connect insights to actions, the research firm says.
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Top IT spending priorities for 2021

Top IT spending priorities for 2021
The pandemic will continue to influence IT budgets in the next 12 months in ways both large and small. Organizations will rely on technology to improve remote work infrastructure, expand digital transformation initiatives, and create or enhance a variety of customer services.
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