6 SEO Challenges Brands Anticipate in 2022 [HubSpot Blog Data]
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In 1990, the key to SEO success relied on keywords. Today, it's way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it's important reflect on the biggest SEO challenges this year — and create a game plan to address them. Let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts.
How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot's Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it's vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn't have to. Let's explore the effective strategies marketers will implement to ensure they're still reaching new audiences and connecting with customers even without third-party data.
6 Analytical Skills Marketers Need and How to Improve Them
If you've ever tried to solve a Rubix Cube, you've put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition.
What Does Good Privacy Look Like for Your Organization?
This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively
You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs. Now what? Well, now it’s. The post Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively appeared first on Databox.
