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Guide to Google Penalties: Full list and ways to avoid them

Guide to Google Penalties: Full list and ways to avoid them
Google is constantly working on its algorithms to improve search quality and give users the best possible answers to their search queries. However, it would be naive to think that algorithms can do the whole job flawlessly.  In addition to algorithms, Google also has a Search Quality team that manually reviews websites that show signs of unethical behavior. In fact, it is a full-time job for the Google Search Quality team to decide whether a particular website has or has not violated the rules.
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⊱ How to write great customer reviews and why you need them

People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!
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⊱ SEO metrics and KPIs: what to track and why

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?
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⊱ Why every website needs a custom 404 page

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.
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⊱ Finding out what keywords your website ranks for

Anyone working with a website—from agencies servicing clients to SEO professionals—has asked or been asked one big question: What keywords do I rank for? In this blog post, we’ll look at how you can find out what keywords your site ranks for and plan your next move with the help of Google Analytics, Google Search Console, and our very own SE Ranking.
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⊱ How to create perfect SEO reports for your clients

When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.
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⊱ How to set up Google Search Console

In this article, you will learn how to add your website to Google Search Console using five methods, how to add users and manage permissions, connect GSC to different CMS, and more.
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⊱ Smart way to use external links

What sources to link out to and how to do it right? Learn what makes a helpful external link, how they influence your SEO, and what to consider when putting them on your website. We explain all the stages from finding relevant websites to monitoring outbound links, as well as all major link details such as attributes and anchor texts.
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⊱ How to directly connect SEO and sales

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.
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⊱ Failing Successfully: SEO failure stories to learn from

Read our collection of SEO and marketing failures to learn from other people's experience and avoid some devastating mistakes. Changes to website structure, little errors in the robots.txt file, or lack of unique content'these can negatively impact search engines rankings without you even knowing.
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⊱ What does it mean to canonicalize a page and when do you need canonical tags?

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.
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⊱ Robots.txt file: What it is, how to set it up, how to check it

Learn why you need a robots.txt file, which pages should be excluded from crawling with its help, and how to configure the file properly. Here, you'll find general robots.txt file contents requirements, information on the directives supported by popular search engines as well as some examples of robots.txt files.
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⊱ SE Ranking updates: September 2020

We added bulk analysis to the Keyword Research tool, expanded filtering options in Rankings, and integrated keyword ranking data into Analytics & Traffic. Also, there are more customization options for White Label users and new opportunities for managing backlink building processes.
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⊱ The ultimate guide to guest posting

Quality guest blogging is time-consuming, and still, marketers are eager to invest their time into crafting guest articles. In this blog post, we've outlined the benefits that guest posting can bring along with some pitfalls you need to be aware of. Learn whether guest blogging is the right thing for you and if so, build your own impactful guest posting strategy based on the practical tips from SE Ranking team and SEO experts we reached out to.
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⊱ The mechanics behind keyword clustering

Keyword clustering gives you a clearer picture of what content to create and how to organize it across pages, what phrases to rank for, and how to promote different segments of your site. When done automatically in SE Ranking, it saves you time and allows you to group and analyze your semantics quickly and efficiently.
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