Marketing & Sales

If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...

Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients. The post How to Perform an In-Depth Technical SEO Audit via @annaleacrowe appeared first on Search Engine Journal.

Marketo, also known as Marketo Engage, automates marketing processes like lead generation, A/B testing, and analytics. It also has more than 550 integration partners to …

If you’ve ever dealt with marketing data, you’d probably agree that siloed data is the number one enemy of effective reporting and analytics. And while cloud-based data warehouses like BigQuery and Snowflake are great solutions for integrating, storing, and analyzing...

You’re probably sitting somewhere wondering what a Salesforce KPI is.  We already know what key performance indicators (KPIs) are, but what are they in relation … The post 14 Salesforce KPIs B2B Sales Teams Track the Most appeared first on Databox.

This article was published as a part of the Data Science Blogathon. Introduction Coca-Cola and PepsiCo are well-established names in the soft drink ... The post Customer Sentiments…

Here is a brief summary by month of first purchase. Look in particular at the Emerging Customer row and the Loyal Customer row at the bottom of the table.

The slides outlined the thought process and targeting opportunities to develop customers ... the slides also illustrate just how hard it is to move a customer from a first purchase to loyal status.

Ready to create this year’s annual marketing report? Learn the essential components you need to include for the most comprehensive overview.

An abandoned cart email should get your customers coming back for more. 20+ experts share how to write an email that ensures your customers always complete their purchase.

Looking to break through the noise on Youtube? Nearly 25 marketers weigh in with their top tips for increasing video views and CTR.

More than 150,000 companies around the world rely on Salesforce’s customer relationship management (CRM) platform …

Need to leverage your Instagram marketing strategy? 40 social media pros share 20 metrics worth tracking for a stronger Instagram strategy in 2021.

Not sure what to include in your B2B marketing reports? 28 marketing experts reveal the most essential things to add in a B2B marketing report.