The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...
The Anatomy of the Perfect SEO Report
SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
How to Do Competitor Analysis and Improve Your Digital Marketing Strategy with SEMrush
Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using SEMrush tools, and get insights to optimize your online campaigns.
Must Know for Data Scientists and Data Analysts: Causal Design Patterns
Industry is a prime setting for observational causal inference, but many companies are blind to causal measurement beyond A/B tests. This formula-free primer illustrates analysis design patterns for measuring causal effects from observational data.
Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
How to load marketing data into a MySQL database with Python
In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a…
Build a DataOps platform to break silos between engineers and analysts
Organizations across the globe are striving to provide a better service to internal and external stakeholders by enabling various divisions across the enterprise, like customer success, marketing, and finance, to make data-driven decisions. Data teams are the key enablers in this process, and usually consist of multiple roles, such as data engineers and analysts. However, […]
Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.
Data Is Great — But It’s Not a Replacement for Talking to Customers
Many companies rely too much on big data and analytics in their hunt for strategic insights. They’d do better if they actually went out and talked to their customers instead, as Toyota and Adobe do, because data is too rooted in what managers already think their..
Bug in Apple’s Find My Feature Could’ve Exposed Users’ Location Histories
Cybersecurity researchers on Thursday disclosed two distinct design and implementation flaws in Apple's crowdsourced Bluetooth location tracking system that can lead to a location correlation attack and unauthorized access to the location history of the past seven days, thereby by deanonymizing users. The findings are a consequence of an exhaustive review undertaken by the Open Wireless Link (
Axioms of Probability Every Data Scientist Should Know!
We frequently use the term Probability but don’t realize how powerful this concept is. In simple terms, the probability is the ... The post Axioms of...
Top Challenges and Opportunities for Chief Data Officers
Learn why the chief data officer is becoming a vital player in helping companies thrive in the era of data.
Money for nothing: Making sense of data collaborations in healthcare
Several leading health systems got together recently to announce the formation of Truveta, an independent company that will pool patient medical records from the participating health systems and analyze them for insights to drive healthcare outcomes. The announcement highlighted the benefits of sharing de-identified data for driving research, new therapies, and improved health outcomes.
Access Google Surveys and Google Analytics 4 data in Data Studio
Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to help you analyze your marketing investments and make decisions. You can now access your market research data with our new Google Surveys connector and connect to the next generation of Google Analytics with support for Google Analytics 4 properties.
25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective
Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, […]
The Plain English Guide to Demand-Side Platforms (DSP)
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
8 Expert Tips to Build a Winning SEO Strategy in 2021
Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.
Fintech startup ClearGlass Analytics closes $3.6M for pension funds transparency platform
Fintech startup ClearGlass Analytics has closed a £2.6 million ($3.6 million) funding round for its platform, which aims to create greater transparency on fees in the long-term savings market, such as pensions and the wider asset management market. The £2.6 million seed round includes European VC Lakestar and Outward VC, the venture arm of Investec, […]
Google Will Use ‘FLoC’ for Ad Targeting Once 3rd-Party Cookies Are Dead
Signaling a major shift to its ads-driven business model, Google on Wednesday unequivocally stated it would not build alternate identifiers or tools to track users across multiple websites once it begins phasing out third-party tracking cookies from its Chrome browser by early 2022. "Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while
⊱ Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration
If you’re a reading enthusiast, there’s no such thing as too many B2B blogs. In fact, the more you read, the bigger your appetite grows. ...
