The rise of digital collaboration platforms and new methods for harvesting data, along with new technologies and novel approaches for finding and managing talent, are redefining how companies will build their workforces going forward. Remote work has increased the sheer volume of digital communications and work product generated by employees, propelled by the mass adoption of collaboration platforms like Microsoft Teams and Slack. This type of employee data represents the keys to the human side of the corporate kingdom, and from it, practically every aspect of performance can be analyzed using technology available today, revamping talent acquisition and management. The possible use cases are limited only by the imagination. The so-called “war for talent,” bandied about in the media since it was coined by McKinsey & Company in 1997, is…
Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first. Now’s the time to adopt new privacy-safe techniques to ensure your measurement remains accurate and actionable. And while this can seem daunting, we’re here to help you succeed in a world with fewer cookies and other identifiers with new ways to respect user consent, measure conversions and unlock granular insights from your sites and apps.
Monitor the health of your Snowflake data pipelines with these simple queriesImage courtesy of Sydney Rae on Unsplash.Your team just migrated to Snowflake. Your CTO is all in on this “modern data stack,” or as he calls it: “The Enterprise Data Discovery.” But as any data engineer will tell you, not even the best tools will save you from broken pipelines.
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4.
Azure Synapse Analytics is a limitless analytics service that brings together data integration, enterprise data warehousing and big data analytics. It gives you the freedom to query data on your terms, using either serverless or dedicated resources at scale.I quite agree with the bit related to freedom. Synapse has all the tools you need for different workloads or requirements. If you need a plain data warehouse, then use dedicated or serverless SQL pools. If you want Spark, then Spark pools are available with friendly notebook experience like Databricks (downside is that latest Spark versions are not there yet). Data factory is also integrated with Synapse workspace so there is no need to jump here and there among different tools. Source control is also baked into the same recipe if you want…
Want to see examples of tone of voice illustrated by brands’ 404 pages? Learn how to find and implement a tone of voice for your brand in 5 steps in 2021.
In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is…
What did Jeff Wilke, among key Amazon executives trusted by Jeff Bezos, do first after leaving the technology giant? Learn a creative computer coding skill.
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts.
Throughout the pandemic, Tableau has partnered with experts and organizations to help people around the world see and understand global COVID-19 data. With 400 million views and counting, our COVID-19 Data Hub has helped governments and organizations inform and guide decision-making. So when our team got the data set for this year’s Gartner BI Bake-Off—COVID vaccine data—we were prepared. I proudly represented Team Tableau at the virtual BI Bake-Off to face off against other analytics platforms. Check out our five #TableauTips on how we used data storytelling, machine learning, natural language processing, and more to show off the power of the Tableau platform.
What Do CDOs Need to Consider? This blog was developed from a Thought Leadership whitepaper written by Maria Villar. Managing Data in the Cloud is a guide to help Chief Data Officers (CDOs) manage data
An ever increasing number of use cases for data science are evolving in most companies from nearly every sector. From small businesses to big industries, the number of data scientists is continuously increasing and with them, the size and complexity of data science teams gets bigger. At the same time, it is reported that only a few (22%) data science projects show high revenue and big data projects fail in large numbers (60 to 85%) [Atwal 2020]. This leads to the question: how to deal with the complexity of managing data science teams?
We are excited to announce the public preview of Backup and Restore for datasets in Power BI Premium and Premium per User (PPU). You can now use SQL Server Management Studio (SSMS), Analysis Services cmdlets for PowerShell, and other tools to perform backup and restore operations in Power BI via XMLA endpoints in much the same way as you would for tabular models in Azure Analysis Services (Azure AS).
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purchase.
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