When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success.
In the marketing agency industry, staying power usually comes down to a few key things. Among them, transparency and results. It’s easy for young marketing . The post How Databox Helped Gravity Digital to Become More Efficient & More Profitable appeared first on Databox.
Semrush has challenged the top UK and US Search Awards winners of all time, Aimclear® and Re:Signal to participate in a special SEO Reality Show. In this multi-part limited series, viewers will learn first-hand how marketing winners get the job done. Tune-in to the Semrush SEO Reality Show coming in February 2021!
The topic discussed here is closely related to optimization techniques in machine learning. Dynamic systems, especially discrete chaotic ones, in two dimensions.
How can you tell if your Google Ads are performing well? Google uses a metric called “quality score” to decide how often people see your ads and how much it’ll cost you. By combining quality score with other key metrics…
Here is a brief summary by month of first purchase. Look in particular at the Emerging Customer row and the Loyal Customer row at the bottom of the table.
Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing success drivers within a select niche, this ‘crash’ approach to market analysis will help you save time and resources when trying to get a general understanding of the industry landscape.
This blog has written a number of times about the growing threat that low-cost, rapid DNA sequencing represents for privacy. The increased use of genetic material by the police to identify suspects poses particular problems. A recent case in the US involving a DNA sample raises a new issue. Because of its importance, both the …
Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad … The post Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads appeared first on Databox.
One of the largest costs in a server-side tagging can be logging. Google warns about this in their official documentation, and it’s definitely something to keep a keen eye on if your server-side endpoint processes enough data per month. How much should it process for logging to become an issue? It depends, but you could start seeing some impact once the endpoint processes >1 million incoming requests per month. The best way to find out if logging is a problem is to visit the Billing dashboard in your server-side tagging Google Cloud project and check what the portion of Log Volume is in your monthly costs.
You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you're torn between hoping that it's "just a data issue" (which would be good for the company but a black mark on the data team) and that it's a "real issue with the site" (not good for the business, but at least your report was accurate!). Okay. So, maybe you've never had that exact scenario, but we've all dealt with data breakages occurring in various unexpected nooks and crannies of our data ecosystem. It can be daunting to make a business case to invest in monitoring and observing…
There‘s a lot of confusion around SEO stop words and whether or not you should remove them from your page titles, headings, and URLs. And in this guide, you‘ll learn exactly what SEO stop words are, see a comprehensive list of more than 175 of these, and learn when you should and shouldn‘t be using them when optimizing your site.
Today’s marketplace favors businesses that can move fast, stay nimble, and leverage data to hone in on the most effective ways to sell their products. The post How Weidert Group Transformed Reporting, Planning, & Client Engagement Using Real-Time Insights from Databox appeared first on Databox.
People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!
I’ll admit it: I used to be a regexaphobe. When I was new to analytics, I remember someone sending me a snippet of regular expressions (AKA regex) to solve a goal setup conundrum I was working through. It looked like a foreign language to me. I was fascinated by it but repelled at the same […]
No more slides or spreadsheets. These free marketing dashboard templates are plug-and-play and will allow you to quickly track your marketing metrics and KPIs.
Creating a management dashboard isn’t optional anymore. Learn why having one for your executive team to view results and KPIs is essential for success.
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