Digital/Web Analytics

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

As we put the awfulness of 2020 in the rearview mirror, we thought it might be fun to look back to another bleak period: the 2007-2008 financial crisis! Why? Because Tim hasn't stopped talking about Subprime Attention Crisis — the Tim Hwang book that draws a parallel between the digital advertising ecosystem and the subprime lending crisis from a decade ago — we decided to all give it a read and then sit down for a discussion with the author. From the opacity brought on by the many moving parts to misaligned incentives to the fact that, well, even more than just the internet is built on digital advertising dollars, it was a fascinating discussion! For complete show notes, including links to items mentioned in this episode and a transcript…

You’ve built a beautiful website. It boasts well-written content with SEO in mind, a user-friendly layout, and well placed CTAs.  Now what? Well, now it’s. The post Google Analytics and HubSpot: How to Use Both to Track Your Website Analytics Effectively appeared first on Databox.

Marketing reporting is a skill that every marketer should have. Here, we cover everything you need on marketing reports, KPIs and metrics, dashboards, and more.

Since using Databox, Nextree has reduced the time spent wrangling data from multiple sources and increased the value provided to the clients.

Learn why KPI management is an essential strategy to make sure monthly, quarterly, and annual goals you set in place for your team end up being successful.

From marketing automation to analytics tools, nearly 20 eCommerce marketers weigh in with their favorite Shopify, WooCommerce, and Magento 2 integrations.

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Struggling to create a CMO dashboard? Learn how to build one with our tips, and make sure you add these 20 metrics as shared by 25+ marketers.

Since becoming Databox customers, Knowmad is able to set big picture goals for their clients and have more time to focus on building long-term client relationships.

Google Analytics reports are a standard for any digital business. Here’s everything you need to know about GA reporting, metrics, dimensions, and more.

Calculating your influencer marketing ROI can be tough unless you set your goals straight and use one of these simple strategies to measure it.

Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.

What is traffic quality and how do you measure it? 30 marketers explain this along with how to increase the amount of qualified traffic to your sites.

How to analyze direct traffic in Google Analytics if the arrival session data is missing? Almost 20 marketing pros give their best tips on analyzing direct traffic in GA

Learn how Databox helped Virta with centralizing their data and ensuring their efforts and budget are creating the returns needed.

Before Databox, Spitfire Inbound struggled with gathering data and the time it took to compile client reports. Now they see the whole data story instantly.

Don't know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Looking to measure the ROI of your Instagram account? We're sharing free and paid ways to see your Instagram page performance.