Got an SEO experiment that you want to test? Here’s how to run an SEO split-test—without complex code or developer help.
Marketing Analytics Visualization — WordCloud
WordCloud displays the most frequent words used in a text where the size of the text is proportional to the frequency it was used in the text; the larger the font, the more times the word appeared in the document.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here's what advertisers need to know! The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.
Why Data Storytelling is Essential to Strategic Business Cases
Senior Business Insights Analyst, Matthew Carmean, provides readers four tips to consider when pitching your next business case. Learn how data storytelling often features a much richer level of insights that connects to your audience’s emotions. Leading with a data story, you dramatically reduce the mental friction for your audience so they can see and understand what was happening.
How to make an impressive Data Science Portfolio?
ArticleVideo Book This article was published as a part of the Data Science Blogathon. ” A good first impression can work wonders” – J. ... The post How to make an impressive Data...
How startups can ensure CCPA and GDPR compliance in 2021
Small startups might not think the world’s strictest data privacy laws apply to them, but it’s important to enact best data management practices before a legal situation arises.
ETL in the Cloud: Transforming Big Data Analytics with Data Warehouse Automation
Today, organizations are increasingly implementing cloud ETL tools to handle large data sets. With data sets becoming larger by the day, unified ETL tools have become crucial for data integration needs of enterprises.
The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch
Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk […]
A Marketers Guide to TF-IDF Optimization for SEO
The post A Marketers Guide to TF-IDF Optimization for SEO appeared first on CXL.
Who’s Watching Us? Why Privacy Matters. | Aishwarya Rambhatla | TEDxTSIS
After attending the Global summit on Data privacy just a few months ago, Aiswarya found that there was much more to privacy policies than meets the eye. Her speech outlines what corporations truly do with our intellectual property whilst debunking common myths surrounding privacy in general. Year 12 Student at South Island School. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedxFrom: TEDx Talks
Analytics in the cloud: Key challenges and how to overcome them
Like so many other IT functions, data analytics is moving to the cloud. And as with other cloud-based endeavors, this presents both opportunities and challenges. One of the top 10 data and analytics technology trends for 2021 cited by Gartner is the use of open, containerized analytics architectures that make analytics capabilities more composable. This enables enterprises to quickly create flexible, intelligent applications that help data analysts connect insights to actions, the research firm says.
5 perspectives on modern data analytics
Some things don't change, even during a pandemic. Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 tech initiative expected to drive IT investment.
How to manipulate a 20G CSV file efficiently?
ArticleVideo Book This article was published as a part of the Data Science Blogathon. This post is to compare the performance of different methods ... The post How to manipulate a 20G CSV file...
Orphaned Analytics: The Great Destroyers of Economic Value
I’m overjoyed to announce the release of my latest book “The Economics of Data, Analytics, and Digital Transformation.” The book takes many of the concepts discussed in this blog to the next level of pragmatic, actionable detail. Thanks for your support!
Why are AI use cases not going live? MLOps bring an answer
Over the last years, many organizations have been investing substantially in data and analytics. The objective is to become more data-driven, become a tech style organization.
Use the DuckDuckGo Extension to Block FLoC, Google’s New Tracking Method in Chrome
Google has created a new tracking mechanism called FLoC, put it in Chrome, and automatically turned it on for millions of users. It's bad for privacy, which is why we're now blocking it in the DuckDuckGo extension.
Tableau adds support to Einstein Discovery for user control over AI models
Tableau is making a case for business science as new discipline for putting control over AI models directly in the hands of end users.
What Is Semi-Supervised Learning
Semi-supervised learning is a learning problem that involves a small number of labeled examples and a large number of unlabeled examples. Learning problems of this type are challenging as neither supervised nor unsupervised learning algorithms are able to make effective use of the mixtures of labeled and untellable data. As such, specialized semis-supervised learning algorithms […]
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.
How To Design An Annual Report [+ Template & Examples]
An annual report offers a comprehensive overview of your business’s yearly operations. As the content in these reports is heavy-hitting, it’s essential to present it in a way that helps your audience understand and visualize your successes.