SEO/SEM Analytics

Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitive analysis and we‘ll also provide you with a template and a checklist to get started on your own.

As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user intent between the networks is completely different.

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success.

Semrush has challenged the top UK and US Search Awards winners of all time, Aimclear® and Re:Signal to participate in a special SEO Reality Show. In this multi-part limited series, viewers will learn first-hand how marketing winners get the job done. Tune-in to the Semrush SEO Reality Show coming in February 2021!

How can you tell if your Google Ads are performing well?  Google uses a metric called “quality score” to decide how often people see your ads and how much it’ll cost you. By combining quality score with other key metrics…

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy. From deep-diving into market growth dynamics to key marketing success drivers within a select niche, this ‘crash’ approach to market analysis will help you save time and resources when trying to get a general understanding of the industry landscape.

There‘s a lot of confusion around SEO stop words and whether or not you should remove them from your page titles, headings, and URLs. And in this guide, you‘ll learn exactly what SEO stop words are, see a comprehensive list of more than 175 of these, and learn when you should and shouldn‘t be using them when optimizing your site.

People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.

A smart keyword research strategy balances both keyword difficulty and search volume to build a strategy that balances opportunity and the ease of ranking, and in this guide, we‘re going to help you to understand how to measure this and how to understand your site‘s potential to rank for any keyword.

If you‘re wondering how to find low-competition keywords, even knowing how to search for keywords on a website can be a challenge. Luckily, the Semrush keyword difficulty metric is a great tool to help you find low-competition keywords.

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?

Learn what YouTube channel keywords are, how they differ from video keywords, and where to place them to optimize your channel.

These Content Marketing stats will help you polish the creation process. Insights from this survey report, feature insights and answers from 1500+ marketers that can quickly point you in the right direction for content creation.

In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account.

The robots meta tag and the x-robots tag are used for blocking page indexing and taking control over how certain types of content are indexed. In the article, we explain the differences between these tags and their role in technical SEO.

When it comes to the SEO strategy for your content, does word count matter? Discover what the experts say before choosing a word count for your content.

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

“Poke the bear“ - the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.