SEO/SEM Analytics

Google updates in-SERP travel planning tools as well.

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business?

Last November we announced that the page experience ranking change will go live on Google Search this year, in what we’re calling the "page experience update". To help publishers and site owners improve their page experience and prepare, today we’re announcing a few key updates.

Got an SEO experiment that you want to test? Here’s how to run an SEO split-test—without complex code or developer help.

Google Ads announced two updates to conversion tracking. Here's what advertisers need to know! The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk […]

The post A Marketers Guide to TF-IDF Optimization for SEO appeared first on CXL.

Plus, Google updates Merchant Center product data specifications Please visit Search Engine Land for the full article.

A great PPC report tells a story. It is clear, concise, easy-to-read, and allows you to instantly see if the ads are moving the needle …

Just as nature abhors a vacuum, so too do marketers regard uncertainty. Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from high authority sites—but this still leaves a lot to the imagination.

The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.

Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using SEMrush tools, and get insights to optimize your online campaigns.

With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. 

Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients.

Choosing the right clients for your SEO agency is crucial for long-term growth. SEOMonitor shares five ways to approach the lead qualification process. The post How to Choose the Right Clients for Your SEO Agency & Avoid Toxic Ones via @seomonitor appeared first on Search Engine Journal.

Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance

Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data..

You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is the ..