Google Data Studio pricing: Everything you need to know
Google Data Studio—or Data Studio—is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Data Studio is a no-brainer for marketers who want to present their data but have little to a bit of SQL knowledge. To help you evaluate Google Data Studio, we’ll discuss its pricing in this post.
How to automate marketing mix modeling with an MMM data feed spreadsheet
Marketing mix modeling or MMM is seeing a renaissance, over 60 years since it came into common use. Unlike most marketing attribution methods, MMM doesn’t require user-level data, instead of modeling what channels deserve credit for sales by statistically mapping spikes and dips in spend to actions and events in your marketing channels. Upgrading from simple linear regression to techniques like ridge regression or Bayesian methods, marketing mix modeling is being reinvented for the modern age. Want to learn more about MMM? Read the pros and cons about marketing mix modeling vs. attribution modeling.
How to load marketing data into a MySQL database with Python
In this guide, I’ll show you how to use the Supermetrics API with Python to query data from marketing and digital advertising platforms (like Facebook, LinkedIn, Twitter, and many more) in JSON format, how to convert that data into a…
Marketing data lakes 101: everything you need to know
If you’ve ever dealt with marketing data, you’d probably agree that siloed data is the number one enemy of effective reporting and analytics. And while cloud-based data warehouses like BigQuery and Snowflake are great solutions for integrating, storing, and analyzing…
Ecommerce data warehouses: the what, the why, and the how
Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data. When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without…
