It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. There’s a reason, after all, that Y Combinator coined the slogan “make something people want” shortly after they were founded in 2005. And beyond the anecdotal, an often-cited 2019 study by CB Insights
Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitive analysis and we‘ll also provide you with a template and a checklist to get started on your own.
This morning Creatio, a Boston-based software company, announced that it has raised $68 million. Volition Capital, a growth-equity fund, led the round. The deal was a minority investment in the startup. The deal is notable not merely thanks to its sheer size, but because up until today Creatio had bootstrapped. That’s according to founder and […]
Modernizing is critical to apply the latest technologies and practices to address areas where users are less than satisfied and data trust needs to be higher. In this article, learn about modernizing data visualization with dashboards and reports.
As someone who has always been on the agency side of things, I am used to the pushback against Display advertising in Google. The number one reason I hear why clients do not want to use them is that they typically do not perform as well as Search. Of course they do not. The user intent between the networks is completely different.
When COVID-19 hit, organizations using traditional analytics techniques that rely heavily on large amounts of historical data realized one important thing: Many of these models are no longer relevant. Essentially, the pandemic changed everything, rendering a lot of data useless. In turn, forward-looking data and analytics teams are pivoting from traditional AI techniques relying on “big” data to a class of analytics that requires less, or “small” and more varied.
With so many organizations now taking the leap into building production-level machine learning models, many lessons learned are coming to light about the supporting infrastructure. For a variety of important types of use cases, maintaining a centralized feature store is essential for higher ROI and faster delivery to market. In this review, the current feature store landscape is described, and you can learn how to architect one into your MLOps pipeline.
This week, Gartner published the 2021 Magic Quadrant for Analytics and Business Intelligence Platforms. Gartner has again recognized Tableau as a Leader—for our ninth consecutive year.
Simulated Annealing is a stochastic global search optimization algorithm. This means that it makes use of randomness as part of the search process. This makes the algorithm appropriate for nonlinear objective functions where other local search algorithms do not operate well. Like the stochastic hill climbing local search algorithm, it modifies a single solution and […]
Google Analytics filters can make life easy for you, helping you sift through data with a fine-tooth comb to pinpoint exactly how you’re performing. But ...
Interesting research on persistent web tracking using favicons. (For those who don’t know, favicons are those tiny icons that appear in browser tabs next to the page name.)
Many resources exist for the self-study of data science. In our modern age of information technology, an enormous amount of free learning resources are available to anyone, and with effort and dedication, you can master the fundamentals of data science.
Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data. When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without...
Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app building to web testing, game development, and process automation.
The U.S. Court of Appeals for the First Circuit has ruled that border security doesn’t need a warrant to do a digital search of your device at borders. The court decision reverses a 2019 decision in the case of Alasaad v. Wolf which held that both basic searches and advanced analytics searches of phones required … Continue reading "The US Government can search your phone at the border without a warrant"
The EU’s GDPR has had a massive effect on privacy worldwide. But as a post explained back in 2018, there’s more EU privacy legislation coming through which could have a similarly broad impact globally. Where the GDPR governs how personal data is stored, the ePrivacy Regulation is about how personal data is transmitted. The European … Continue reading "The battle over the EU’s far-reaching ePrivacy Regulation enters its final and crucial stage
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
