Website development from scratch usually demands a lot of resources that sometimes may be more useful for other tasks. Fortunately, website templates exist that will facilitate not only the development process but are search-engine-friendly.  You can find thousands of different templates for any type of website on the Internet. You can use the ready-made solution and customize the interface design for the needs of your business. You’ll have to simply choose a template, apply it to your site, and customize it with your own content.

Google is constantly working on its algorithms to improve search quality and give users the best possible answers to their search queries. However, it would be naive to think that algorithms can do the whole job flawlessly.  In addition to algorithms, Google also has a Search Quality team that manually reviews websites that show signs of unethical behavior. In fact, it is a full-time job for the Google Search Quality team to decide whether a particular website has or has not violated the rules.

People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!

Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?

The robots meta tag and the x-robots tag are used for blocking page indexing and taking control over how certain types of content are indexed. In the article, we explain the differences between these tags and their role in technical SEO.

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

Anyone working with a website—from agencies servicing clients to SEO professionals—has asked or been asked one big question: What keywords do I rank for? In this blog post, we’ll look at how you can find out what keywords your site ranks for and plan your next move with the help of Google Analytics, Google Search Console, and our very own SE Ranking.

When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.

In this article, you will learn how to add your website to Google Search Console using five methods, how to add users and manage permissions, connect GSC to different CMS, and more.

What sources to link out to and how to do it right? Learn what makes a helpful external link, how they influence your SEO, and what to consider when putting them on your website. We explain all the stages from finding relevant websites to monitoring outbound links, as well as all major link details such as attributes and anchor texts.

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.

Read our collection of SEO and marketing failures to learn from other people's experience and avoid some devastating mistakes. Changes to website structure, little errors in the robots.txt file, or lack of unique content'these can negatively impact search engines rankings without you even knowing.

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.